NexCen Brands, Inc. began its current brand acquisition and management strategy in June 2006, when it acquired UCC Capital Corporation. UCC Capital was the premier provider of financing and strategic advisory service to companies with core assets in Intellectual Property, and its acquisition provided NexCen with a management team that had significant expertise in investing in brands, creating value in the brands it owned, and using a disciplined approach to investing its capital to generate high returns on investment. UCC Capital also provided NexCen with significant contacts and networks in each of the industries in which NexCen operates today.

Since acquiring UCC Capital Corporation, and under the leadership of UCC's founder and former NexCen Brands, Inc. CEO Robert D'Loren, NexCen successfully acquired brands in each of our operating segments. Today, under the leadership of Ken Hall, NexCen Brands, Inc. generates in excess of $ 1 billion in retail sales with approximately 1,900 franchised and licensed stores across its brands, located in over 42 countries worldwide.

November 2006 - NexCen acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand.

February 2007 - NexCen acquired Bill Blass, a luxury classic American fashion brand.

February 2007- NexCen acquired MaggieMoo's and Marble Slab Creamery, two franchised brands in the premium hand-mixed ice cream category.

May 2007 - NexCen acquired Waverly, a premier lifestyle brand in the home category.

August 2007 - NexCen acquired Pretzel Time and Pretzelmaker, two franchised brands in the hand rolled pretzel category.

November 2007 - NexCen acquired Shoebox, a multi-brand retailer for luxury footwear, handbags and accessories.

January 2008 - NexCen acquired Great American Cookies, a franchised gourmet cookie brand carrying cookies, cookie cakes, brownies and beverages.

August 2008 - Board appoints Kenneth J. Hall as Chief Executive Officer of NexCen Brands, Inc.; Robert W. D'Loren resigned as Chief Executive Officer and as a member of the Company's Board of Directors.

October 2008 - NexCen sells Waverly to strategic buyer Iconix Brand Group and continues to execute its revised 2008 strategic plan to focus on and grow its franchising business.

NexCen plans to continue to grow its brands organically both domestically and through international expansion, synergistically by leveraging its world-class infrastructure and resources across brands.