NexCen owns and manages eight brands covering Quick Service Restaurants ("QSR"), retail and apparel, generating revenue through the franchising and licensing of those brands worldwide. NexCen's franchised brands include five QSR brands: Great American Cookies, MaggieMoo's, Marble Slab Creamery, Pretzel Time and Pretzelmaker and two franchised retail concepts: The Athlete's Foot and Shoebox New York. The Company also licenses its apparel brand, Bill Blass, to retailers and manufacturers primarily in the United States and Japan. NexCen currently has approximately 1,900 franchised and licensed stores across its brands, located in over 42 countries worldwide.

The Company's strategy is to create value for its stakeholders (including shareholders, franchisees and licensees) through the franchising, licensing and marketing of its brands. NexCen, through its advertising, marketing and public relations teams, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands and grow its presence worldwide through its network of franchised and licensed retail outlets. NexCen also recognizes that, as a royalty-based business, its success depends upon the success of its franchisees and licensees, and through its franchisee support network, advanced information-technology systems, and real estate and store opening support teams, continually seeks to provide a turn-key solution and create value for its business partners.