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NEW YORK - July 16, 2008 - NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen"), parent company of Marble Slab Creamery, is proud
to announce the next four flavors for their Premiere Fridays summer celebration. Marble Slab has been rolling out the red carpet every
Friday in honor of 16 new blockbuster ice cream combinations, each correlated to a current Hollywood movie premiere. The first showing
began Friday, May 30 and a new combination will be presented each subsequent Friday through the first week of September.
Marble Slab's guests have been getting a taste of Hollywood while walking the red carpets during Premiere Fridays. Store decorations mimic
the glitz and glamour of Hollywood movie sets, and movie slates displaying, "Now Showing" and "Still Serving" feature the current premiere
and previous week's combinations.
Coming soon to Marble Slab Creamery...
-- July 18 -- The battle between good and evil continues with "Dynamic Duo Dark Chocolate," a distinctly delicious and dangerous
combination of Double Dark Chocolate, Caramel, Chocolate Chips and Snickers.
-- July 25 -- It's a Bird, it's a Plane, no it's.....a UFO, "Unidentified Fudgy Object" that is. A mysterious combination starring
Sweet Cream, Fudge, Chocolate Sprinkles and Crushed Oreos will be under investigation at a location near you.
-- August 1 -- "Mummy Crunch," featuring Creamy Peanut Butter, Caramel and Butterfinger will create a spellbinding mixture that is
sure to be the talk of the tomb.
-- August 8 -- A 3-D adventure for your taste buds, "Marshmallow Moon Landing" showcases a cast of flavors that are out of this
world.
"Marble Slab is pleased to premiere the next four ice cream combinations in the Premiere Fridays' salute to Hollywood movies,"
said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Customers are also invited to
celebrate 25 years of gourmet flavor and ice cream innovation this summer with Marble Slab for our Silver Anniversary."
Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain,
Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with
product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including fresh fruits, fine nuts, sweet candy, and cookies.
NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of
intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns,
licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill
Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New
York™ and Waverly®.
The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes
every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries
around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology,
franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive
greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's
lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
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