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ATLANTA - Oct. 7, 2008 - The Athlete's Foot (TAF), a world leader in athletic footwear franchising, and its parent company
NexCen Brands, Inc., (NASDAQ: NEXC), have announced the opening of a new store in Midtown Atlanta. The store, located at 950
West Peachtree Street, opened its doors for business in September. The store reflects the recent re-branding efforts
instituted by NexCen, including the modernized logo, store design, and merchandising system. TAF's state of the art
merchandising system allows franchisees to merchandise their stores under four athletic categories; performance, classic,
street, and fusion.
The owners of the midtown location will concentrate product inventory under the street athletics category to cater to the
more fashion forward customer of the Atlanta market. The black, white and brushed aluminum 2,100 square foot interior is
a customized retail environment designed exclusively for the Midtown location, which is positioned as more of a boutique
than TAF's flagship performance store environment.
"Our mission for TAF is to create a global brand that maintains local relevance, and the new merchandising system allows
our franchisees to adapt the TAF concept to the specifics of their market," said Darius Billings, director retail brand
marketing and merchandising, NexCen Franchise Managment. "The Midtown store utilizes the street athletics merchandising
composition to meet the needs of the more fashion forward community in the Atlanta area."
The Midtown location is owned and operated by Magneato International Inc., a company that specializes in the design,
import, and sale of modern fashion forward athletic footwear.
About TAF (www.theathletesfoot.com)
The Athlete's Foot, now known as TAF, is the world's first franchisor of athletic footwear stores. The concept, founded
in 1971 in Pittsburgh, Pennsylvania, began domestic franchising in 1972 and opened the first international store in
Adelaide, Australia in 1978. Today, TAF is recognized as the world leader in athletic footwear franchising with nearly
600 stores operating in more than 30 countries. NexCen Brands acquired TAF in November of 2006 and launched a global
re-branding effort in 2007. With a mission on meeting the needs of the everyday athlete, the 37 year-old brand is being
reinvigorated with a modernized company logo, a new merchandising system, new in-store design, an urban fashion boutique
concept known as TAF UP and a line of TAF branded apparel.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand acquisition and management company with a focus on franchised brands. The company
franchises, licenses, and markets a portfolio of global brands that includes; The Athlete's Foot®, Bill Blass®, Great
American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker®, Pretzel Time® and Shoebox New York™. NexCen
Franchise Management, a subsidiary of NexCen Brands, supports approximately 1,900 franchised stores in over 42
countries around the world with its experienced brand management, marketing and operations teams.
Media Contact:
Brian Smith
Ogilvy Public Relations
404-881-2320
brian.smith@ogilvypr.com
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