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ATLANTA - Nov. 10, 2008 - Great American Cookies has announced the launch of the fall "Make It Yours"
promotion. Beginning just in time for the holidays, "Make It Yours" will provide customers the chance to
entertain guests with customized cookie cakes. Baked fresh in minutes with a variety of seasonal decorations,
including turkeys, snowmen, reindeers and more, cookie cakes deliver simple ways to bring both taste and meaning
to any celebration. The promotion is supported by NexCen Franchise Management, the franchising subsidiary of
NexCen Brands, Inc. (NASDAQ: NEXC) ("NexCen"), parent company to Great American Cookies.
Great American Cookies offers cookie cakes in a variety of shapes and sizes that can be customized for any
celebration. Whether hosting this years' Thanksgiving feast or having friends over for a holiday gathering,
a seasonal cookie cake makes for an ideal dessert everyone can enjoy.
"The holidays are for sharing with family and friends," said Jenn Johnston, senior vice president brand
marketing for NexCen Franchise Management. "Great American Cookies' cookie cakes allow customers to express
their own message on a cookie cake decorated with holiday designs. It just takes minutes to customize a
cookie cake to the message the consumer desires."
With the hectic holiday season approaching, ordering is simple and convenient and can be made online at
www.greatamericancookies.com. Customers are able to go to any participating Great American Cookies location
for easy pick-up. This year, customers can overcome the anxieties of holiday party-hosting and satisfy their
guests with a festive and delicious cookie cake.
About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate
chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of
its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by their
signature cookie cakes, trademark flavors and menu of gourmet products the brand now leads the mall-based
cookie system with nearly 300 locations. Great American Cookies was acquired by NexCen Brands in January 2008,
making it the fifth brand in NexCen's quick service restaurant portfolio.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand acquisition and management company with a focus on franchised brands.
The company franchises, licenses, and markets a portfolio of global brands that includes; The Athlete's Foot®,
Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker®, Pretzel Time®, and
Shoebox New York™. NexCen Franchise Management, a subsidiary of NexCen Brands, supports approximately 1,900
franchised stores in over 42 countries around the world with its experienced brand management, marketing and
operations teams.
Media Contact:
Emily Leefe
Ogilvy Public Relations
404-881-2330
emily.leefe@ogilvypr.com
Steven Rice
Ogilvy Public Relations
404-881-2317
steven.rice@ogilvypr.com
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