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NEW YORK, December 21, 2007 -- NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen") announced today a charitable campaign by one of its franchise brands, MaggieMoo's Ice Cream & Treatery. As part of the brand's commitment to community giving, Miss Maggie Moo, the ambassador of MaggieMoo's Ice Cream & Treatery, spent a day in New York's Times Square shopping for toys with a celebrity friend, Cameron Mathison from Dancing with the Stars and All My Children.
After the shopping spree, the pair donated thousands of dollars worth of books, toys and games to the Marine Toys for Tots Foundation. To spread more holiday cheer, the couple visited the Elizabeth Seton Pediatric Center where 20 children were greeted with gifts and smooches from Miss Maggie Moo and her friend.
"MaggieMoo's is all about fun and celebration. We are thrilled to bring some holiday cheer, to those who need it most this holiday season," said Robert D'Loren, president and CEO of NexCen Brands, Inc. "Miss Maggie Moo is not an ordinary ambassador - she's becoming a celebutant. You'll be seeing her out and about making her community a better place."
About NexCen Brands, Inc. (Nasdaq: NEXC) (www.nexcenbrands.com)
NexCen Brands, Inc. is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), and Pretzelmaker(R), Shoebox(R) and Waverly(R). The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
About MaggieMoo's Ice Cream and Treatery (www.maggiemoos.com)
MaggieMoo's is owned by NexCen Brands, Inc. (Nasdaq: NEXC). In July, MaggieMoo's celebrated the opening of its 200th Treatery. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's has been awarded The National Ice Cream Retailers Association's prestigious awards for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products -- vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors.
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