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NEW YORK, May 15, 2008 - NexCen Brands Inc. (Nasdaq: NEXC), owner of the Waverly brand, today has launched a new Waverly.com website. It reflects the expansion of the Waverly brand beyond home furnishings to encompass a customer’s full lifestyle.
The new site will create an interactive environment for consumers through its Styling with Sandra Lee section. Waverly spokesperson Sandra Lee is a home and style expert with an Emmy-nominated television show, Semi-Homemade Cooking with Sandra Lee, which airs on the Food Network. Webcasts and other events with Sandra Lee will be featured regularly on Waverly.com site.
The new site will include an “Inspiration Gallery” of beautifully decorated room images based on Waverly design themes, as well as an extensive product library search of Waverly fabrics, wallpapers and paint. It will also help consumers locate retail stores and catalogs where they may purchase Waverly products.
“The Waverly.com website helps us illustrate the new lifestyle direction of the Waverly brand,” said Rick Platt, president of NexCen Home Studios. “Our goal is to inspire loyal and new audiences to experience the Waverly lifestyle for themselves. At the same time, we want to create a community for sharing decorating ideas.”
Waverly will kick off its 85th anniversary with a National Decorating Contest beginning June 1 on Waverly.com. By sharing their decorating projects, consumers will have a chance to win a trip to New York and meet with Sandra Lee.
Waverly.com will provide a dynamic environment for customers to experience the World of Waverly. The new Waverly.com site was developed for NexCen by New York web developer Joseph Cohen of Team Red Studio, LLC.
About Waverly (www.waverly.com)
Launched in 1923, Waverly is a premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 12,000 doors nationwide. Its family of brands consists of Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. Key vendor partners include PK Lifestyles, Welspun USA, Blue Mountain, Ellery Homestyles, Axis Imex Inc., C.R. Gibson, The McCall Pattern Company, Lowes and Target. NexCen purchased the Waverly brand in May 2007.
About Sandra Lee Semi-Homemade
Sandra Lee is an internationally-acclaimed home and style expert with an Emmy-nominated television show, Semi-Homemade Cooking with Sandra Lee, which airs on the Food Network. With 14 books to her credit, she is a New York Times and Amazon.com best-selling author with three new books scheduled for release in Fall 2008. Semi-Homemade is a media company that revolutionizes the way people think about creating from scratch. With its trademark 70/30 philosophy, which combines 70% ready-made products with 30% fresh and creative touches, Sandra Lee’s Semi-Homemade has become the advocate for the over-extended homemaker. Semi-Homemade allows anyone to take 100% of the credit for something that looks, feels or tastes as if it were made completely from scratch.
About NexCen Brands (www.nexcenbrands.com)
NexCen acquires and manages global brands, generating revenue through licensing and franchising. We currently own and license the Bill Blass and Waverly brands, as well as seven franchised brands. Two franchised brands – The Athlete’s Foot and Shoebox New York – sell retail footwear and accessories. Five are quick-service restaurants – Marble Slab Creamery, MaggieMoo’s, Pretzel Time, Pretzelmaker, and Great American Cookies.
The company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that generate $1.3 billion in retail sales in more than 50 countries around the world. Our franchisees operate approximately 1,900 franchised stores. Franchisee support and training is provided at NexCen University, a state-of-the-art facility located in Atlanta.
Media Contact:
Liz Mandracchia
Waverly
212-448-8031 (O) 347-281-3250 (M)
lmandracchia@waverly.com
Investor Contact:
William A. Walkowiak, CFA
Senior Vice President
Investor Relations
(212) 277-1150
ir@nexcenbrands.com
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