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NEW YORK, May 29, 2008 - NexCen Brands Inc. (Nasdaq: NEXC), owner of the Waverly brand, will host a National Waverly Decorating Contest with the grand prize a trip to New York and a style consultation with Waverly spokesperson Sandra Lee. The contest kicks off June 1 and runs through July 31, 2008. Waverly and the editors of Family Circle magazine will choose the winner and five runners-up in August.
NexCen Home Studios is working with strategic partners, Family Circle magazine and JoAnn Fabric and Craft stores. Participants may enter the contest on Waverly.com, FamilyCircle.com, Joann.com, or Semihomemade.com and submit their Waverly decorating stories and photos directly on the websites.
NexCen Home Studios is working with strategic partners, Family Circle magazine and JoAnn Fabric and Craft stores. Participants may enter the contest on Waverly.com, FamilyCircle.com, Joann.com, or Semihomemade.com and submit their Waverly decorating stories and photos directly on the websites.
The contest will ask consumers to share their Waverly decorating projects and tell how Waverly helped make their home and family a happier place. The grand prize winner and a guest will come to New York and meet with Sandra Lee at the Waverly Design Studio in New York. Waverly spokesperson Sandra Lee is a home and style expert with an Emmy-nominated television show, Semi-Homemade Cooking with Sandra Lee, which airs on the Food Network.
The contest winner will receive invaluable advice from Sandra Lee and Waverly Design Experts plus will select Waverly fabric for one of their future decorating projects. Five runners-up will win Waverly products, a JoAnn Fabric and Craft store gift card and a subscription to Family Circle magazine.
"The idea behind the contest was to celebrate family and home in Waverly style," said Rick Platt, president of NexCen Home Studios. "For 85 years, Waverly has brought joy and beauty to millions of American homes. This contest is a great way to celebrate and reward our loyal customers who truly have made Waverly part of their life. One of the goals of our Waverly.com website is to create a community for our customers to share ideas. The national decorating contest allows just that."
Sandra Lee added, "I am thrilled to help commemorate 85 years of a brand that I love by participating in this exciting contest."
About Waverly (www.waverly.com)
Launched in 1923, Waverly is a premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 12,000 doors nationwide. Its family of brands consists of Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. Key vendor partners include PK Lifestyles, Welspun USA, Blue Mountain, Ellery Homestyles, Axis Imex Inc., C.R. Gibson, The McCall Pattern Company, Lowes and Target. NexCen purchased the Waverly brand in May 2007.
About Sandra Lee Semi-Homemade
Sandra Lee is an internationally-acclaimed home and style expert with an Emmy-nominated television show, Semi-Homemade Cooking with Sandra Lee, which airs on the Food Network. With 14 books to her credit, she is a New York Times and Amazon.com best-selling author with three new books scheduled for release in Fall 2008. Semi-Homemade is a media company that revolutionizes the way people think about creating from scratch. With its trademark 70/30 philosophy, which combines 70% ready-made products with 30% fresh and creative touches, Sandra Lee's Semi-Homemade has become the advocate for the over-extended homemaker. Semi-Homemade allows anyone to take 100% of the credit for something that looks, feels or tastes as if it were made completely from scratch.
About NexCen Brands (www.nexcenbrands.com)
NexCen acquires and manages global brands, generating revenue through licensing and franchising. We currently own and license the Bill Blass and Waverly brands, as well as seven franchised brands. Two franchised brands - The Athlete's Foot and Shoebox New York - sell retail footwear and accessories. Five are quick-service restaurants - Marble Slab Creamery, MaggieMoo's, Pretzel Time, Pretzelmaker, and Great American Cookies.
Media Contact:
Liz Mandracchia
Waverly
212-448-8031 (O)
347-281-3250 (M)
lmandracchia@waverly.com
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